About Bridgestone 

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

At Bridgestone, you are always Free to Be

We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

So, show us what you are made of, because who you are is what we need.

Purpose of the Position: As a Business Intelligence Specialist, you will play a key role in our Digital Marketing and Relationship Marketing teams. You will use Power BI to create interactive dashboards that facilitate data-driven decisions, optimizing our acquisition, engagement, and retention strategies.

• Design, develop, and maintain Power BI dashboards to measure campaigns, segment audiences, and track performance.
• Connect, clean, and model data from various sources such as Google Analytics, Meta Ads, Google Ads, LinkedIn Ads, Salesforce, and internal platforms.
• Collaborate with Digital Marketing and CRM teams to translate business questions into actionable data solutions.
• Monitor and report on KPIs such as CPL, ROAS, CAC, CTR, LTV, and churn.
• Automate recurring reports and ensure data accuracy and availability for stakeholders.
• Support A/B testing analysis, journey analytics, funnel conversion tracking, and cohort-based reporting.
• Provide data-backed recommendations for campaign and lifecycle optimization.

#LI-Hybrid

• Education: Bachelor's degree in Business, Marketing, Data Analytics, or a related field.
• Certifications: Microsoft Certified: Power BI Data Analyst Associate (PL-300) – Highly preferred. Certifications in Google Analytics, Adobe Analytics, or Meta Blueprint – a strong plus.
• Languages: English C1 - Native. Portuguese – desirable.
• Desired Experience: Experience with Adobe Analytics, Python for data manipulation, statistical modeling or automation, and Salesforce for retention and engagement strategies.
• Essential Experience: Minimum 2 years using Power BI for marketing or business intelligence reporting. Strong understanding of digital marketing metrics and SQL skills.

 Specific Technical Knowledge:

• Advanced skills in Power BI, including DAX, Power Query, and data modeling best practices.
• Experience with ETL processes, UTM tracking, campaign performance analytics, and building star schemas.
• Familiarity with Adobe Analytics for behavioral tracking and funnel optimization.
• Use of Python to automate reporting workflows or perform deeper analysis.
• Knowledge of cloud platforms such as Azure, Google BigQuery, or Snowflake.
• Understanding of data privacy regulations like GDPR and CCPA.

What we offer

At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations.

Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”. We offer you more than just competitive payment; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.