About Bridgestone 

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

At Bridgestone, you are always Free to Be

We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

So, show us what you are made of, because who you are is what we need.

We are looking for a Personalization Marketing Manager to lead the development and execution of our personalization strategy, driving consumer engagement and business growth. This role will be the go-to expert on consumer data, leveraging insights and analytics to create tailored experiences across digital channels. You will collaborate closely with marketing, content, product, and brand teams to ensure our personalization efforts are effective and continuously improving.

• Develop and maintain a personalization strategy and roadmap aligned with business goals.
• Act as the subject matter expert on consumer first-party data and define target audiences.
• Oversee execution and optimization of personalized experiences across digital channels.
• Leverage customer insights and analytics to optimize targeting, content, and frequency.
• Partner with Demand & Digital Media Experience, product marketing, content, and brand teams to enhance customer experience.
• Manage personalization elements of MarTech to optimize new capabilities.

• Education: Bachelor’s degree in Marketing, Business, Analytics, or related field.
• Experience:
  • 5–7 years of experience in data-driven personalization in a direct-to-consumer environment.
  • Experience with large-scale first-party data preferred.
  • Familiarity with Adobe marketing technology (AEP, RT-CDP, AJO) or similar platforms.
• Technical Skills:
  • Hands-on expertise with HTML, CSS, and SQL (Python and JavaScript are a plus).
  • Proficiency in Excel (Advanced), PowerPoint (Intermediate), and other analytical tools.
• Languages: Advanced English required.

What we offer

At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations.

Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”. We offer you more than just competitive payment; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.